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Todd Lankford

And what I write about on Medium.

About me — Todd Lankford
About me — Todd Lankford

My Name is Todd Lankford. I help organizations simplify their Agile journey by building cultures to emerge better products.

My approach helps today’s enterprises simplify the way they work, creating products their customers need in reduced time.

As an Agile Coach, I bring 25 years of consulting for 60+ Fortune 500 companies.

Connect with me on LinkedIn or on CoachLankford.com.

Recent and upcoming speaking events and interviews

I am also a speaker at conferences, webinars, and interviews in the Agile space. Reach out to me on LinkedIn to speak at your next event. …


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A few weeks back, I had a conversation with a peer coach who was introduced to me. As we chatted, we discussed several aspects of coaching. At one point, he asked me a question that has proven difficult for me to answer.

Well, to clarify, I gave an immediate answer, but I have since changed my mind about it. The question has been weighing heavy on my mind for the past few weeks. I keep coming back to it. …


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“We are putting all work items in Jira so we can make our teams’ work and progress transparent.”

— Manager in a company undergoing an Agile transformation

This sentiment of making all work visible to everyone is rampant these days. On the surface, it appears to be a step towards increasing transparency. But in Agile thinking, making all work and progress transparent is not the goal of transparency. Transparency in Agile and Lean reveals problems early so the team can resolve them or ask for help.

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We often believe…


Enhance Your Scrum Journey Now with Proven Patterns
Enhance Your Scrum Journey Now with Proven Patterns
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Scrum is not a silver bullet. It does not provide solutions. Rather, it can only reveal problems. To modify your behavior and adapt to the obstacles Scrum reveals takes grit.

Scrum is lightweight, simple to understand, and difficult to master.

The Scrum Guide

Many teams start on the journey without much guidance and hit issues fast. In the product development world, issues encountered are typically commonplace, with responses stemming from old behavioral habits.

To name a few:

  • Forcing an unrealistic date to motivate performance
  • Using stretch goals to increase throughput
  • Using unsustainable, heroic effort to reach goals
  • Seeing functional…


We need active engagement by Agile Leaders to be Agile
We need active engagement by Agile Leaders to be Agile
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We have messed up. For too long, managers have not had a home in an Agile transformation. Excluding managers has created a huge impediment for embracing the Agile Mindset. We coach on removing silos, but we have created a manager silo. Transformations all over the world stall out due to this.

By “We,” I mean Agile Coaches, Scrum Masters, Team Members, Product Owners, and others on the Agile journey. …


I had tried everything in my coaching arsenal to no avail.

My team started its journey in January of this year. The team now has several Sprints under its belt. One behavior has been difficult to adopt: achieving focus and flow.

Photo by Todd Lankford: A Coach Calling for Help

It feels great when I make a compelling argument that convinces others to try a new way of working. But all the methods I tried were falling flat with this team.

How I tried to sell my team on focus and flow

My team started its journey by attending Agile and Scrum training. Following the general training was team formation, chartering, and deep-dive training exercises. …


The perfect way to start your Scrum journey
The perfect way to start your Scrum journey
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Procrastination. Everyone does it, and falling in love with creating the perfect plan is often the culprit.

For instance, I spent two days thinking about how to write this post instead of simply taking action. I deliberated on the title, planned points to cover, and thought through arguments. And this cycle continued as I researched and built my writing plan of attack.

Most of my delay tactics result from being afraid of writing something that sucks. I fear my post will not resonate and will fall flat. …


Photo by Melani Sosa on Unsplash

When I was in school, I never got an “A” for messing up and breaking the rules.

This drove me to cautious behavior. I was fearful of trying anything extreme that would tarnish my report card. I — like everyone else I knew — played it safe and did what would get me a good grade and little else.

This “playing it safe” behavior continues for most of us as we enter the workforce. My chosen profession as an Agile coach puts me face-to-face with it daily. …


Why Program Increment Planning is like a wolf in sheep’s clothing
Why Program Increment Planning is like a wolf in sheep’s clothing
Photo by Judith Prins on Unsplash
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“We are Agile! We have a backlog, and we host awesome PI Planning events.”

— Manager in an Agile Transformation

In one form or another, I hear a statement like the one above all the time. And every time I hear it, I cringe. I wonder how things have gone so far astray.

I cringe because Program Increment (PI) Planning from the Scaled Agile Framework (SAFe) does not support an Agile mindset. All my experience with it tells me this is true. …


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“Our primary goal is to increase revenue. It is coming from the top. All teams need to focus on this OKR. No light remains for any result other than this.”

I heard this statement a few weeks ago. It reaffirmed my belief in how misguided our pursuit of value has become.

These words were coming from an organization trying to shift from an output to an outcome focus. While spoken with good intent, the objectives and target results fell flat. …

Todd Lankford

I help organizations simplify their Agile journey by building cultures to emerge better products. https://www.linkedin.com/in/todd-lankford-agile-coach/

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