Hi–I’m Todd. I help managers and product teams maximize outcomes while respecting people.

More. Better. Faster. Cheaper. The tireless pursuit of ever-increasing product output just keeps going and going.

Not only does it persist, it seems to be amplifying in intensity. This monotonous, beating drum is driven louder by a heightened competitive environment. And the recent rise in artificial intelligence is speeding up the rhythm to a frenetic pace.

This beat is not an energizing rhythm. What I see in most cases is exhausted product teams, barely hanging on. Output has become the goal, the anti-purpose that doesn’t inspire. The resulting demanding pace produces unsustainable, empty, ineffective results.

Product professionals these days talk a lot about outcomes over output. But let’s be honest, many of us simply don’t walk the talk.

We need a jolt in a different direction:

Instead of doing more, we need to do something non-instinctual. We need to do less, better, while respecting people.

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Medium member since July 2019
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Todd Lankford

Hi–I’m Todd. I help managers and product teams maximize outcomes while respecting people. https://www.coachlankford.com