8 Ways to Connect Teams to Customers and Avoid the Mistake of Backlog Fixation

Overcoming 8 limiting beliefs that separate product teams and customers.

Todd Lankford
Lean Leverage
Published in
9 min readMar 25, 2024

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Shattering Your Limiting Beliefs Separating Product Teams and Customers | Images by DALL-E

You’ve got a problem if you know your backlog better than you know your customer

“97% of product teams know their backlog and ticketing system better than their customer.”

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Todd Lankford
Lean Leverage

Hi–I’m Todd. I help managers and product teams maximize outcomes while respecting people. https://www.coachlankford.com